Heather Roma Polluck 2016-11-01T22:54:38+00:00
Heather Roma Pollock

Heather Roma Polluck

President, The Westside Collective and AMORROMA

Serving Northern, Central and Southern California

Telephone number: 323.836.8749




The Westside Collective


Send Heather a message

Meet Heather Roma Polluck

Island born, east coast bred and west coast at heart, Heather Roma Pollock is a lover of all things beauty and a mover and a shaker at the core. Principal at The Westside Collective, and owner of AMORROMA and Grower Goods, her brands have been featured in In Style, People, Sports Illustrated and Sunset magazine to name a few. Find her handcrafted products at Free People, Urban Outfitters and other exceptional retailers.

Tell us about your business.

The Westside Collective Truck is a multifunctional venue perfect for weddings and mobile boutique serving Northern, Central and Southern California. Let us host your next event! Shop our website for bridal party gifts or let us create a unique order to match your style and color story.


+Engagement Shoot Location

+Bridal Shower Location

+Wedding Day Bridal Party Location

+Reception Bar

+Bridal Party Gifts

+Event Decor Dreamcatchers

+Event Decor Tipis

Email info@thewestsidecollectivetruck.com for rates and availability.

AMORROMA events offers Wedding Consulting and Day Of Coordination.  Our clients are mostly in California, however we love to travel to destination weddings as well.  As a Wedding Consultant, our team can help you pull together design ideas and style your event, recommend reliable vendors, and ensure that no leaf has been unturned in your plans.  When we are hired for Day Of Coordination, you can relax at your own wedding and let us make sure everything runs smoothly.  We will ensure your vision becomes a reality, without bumps in the road.  This is the day for your to relax and enjoy yourself!  We will create a detailed timeline and be in close contact with all of your vendors so you don’t have to.

AMORROMA bridal works exclusively with local LA based cutters, sewers and makers to create beautiful wedding decor and flattering, body conscious dresses.  To complete the style and look that encompasses her line, Heather sources gorgeous accessories from other brands to offer a bit of everything the simpler, non-traditional, boho bride would want.  Keeping the reduce, reuse, recycle mind frame, Heather wants you to be able to repurpose your dress after the wedding.  Nothing should go to waste.  Even the bouquets and centerpieces offered on the site can be replanted for lifelong memories.

Please contact us to have your bohemian dream wedding planned by Heather Roma and her team.  We would love to be a part of your story!

What is your mission + vision statement?

I have always loved the bridal industry and the crispness of white/ivory clothing as a whole. This love of wedding gowns, bridal wear and my own exciting marriage lead to my launching a collective that fuses my background in event planning, design and my bohemian lifestyle.

What do you love most about your job?

I love making things beautiful, making brides feel free to enjoy their wedding day, and creating a memorable space for a most memorable day.

What do you like to do for leisure?

I love what I do so I am almost constantly working or brainstorming.  I’m also so in love with my 5 month old baby boy and husband!  When we are not playing together we enjoy walks along the Bear River or floating in the Yuba river.

What songs do you listen to or what things do you do to get your creative juices flowing?

The Beatles radio on Pandora is my favorite; always puts me in a good mood.  Love the oldies.

What was your favorite part of the creative process + photoshoot?

Being on set and seeing it all come together is my absolute favorite!