Meet Alicia Lund
I’m originally from Chico and a down-to-earth Northern California girl at heart! I went to college in the bay area (Santa Clara), lived in San Francisco for many years and spend a couple years on the East Coast where I was the online fashion editor for ELLE.com.
I moved back to California last year and have been focusing more on my fashion and lifestyle blog, Cheetah is the New Black, styling and my new store in which I’m the Creative Director and Buyer for Syllabus.
Tell us about your business?
Syllabus is an upscale women’s boutique in downtown Chico. We carry a curated selection of classic, effortless and slightly bohemian pieces. We strive to buy as much made in America brands as possible and pride ourselves in bringing a taste of the city to Chico.
What do you love most about your job?
I love discovering new designers.
What do you like to do for leisure?
I love exploring–new stores, restaurants you name it–traveling, reading, photography, and hiking or relaxing with my husband.